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For our iconic pink friend’s 30th birthday, content editor and self-professed Percy Pig superfan Emily Sutherland shares her top gift ideas to get Percy lovers squealing – from delicious sweet treats to novelty homeware

“We can’t imagine M&S without Percy Pig and we’re so excited to help him celebrate his big birthday! Help superfans get the party started with these oink-tastic gift ideas”

Ultimate Percy Pig gift box

“Go PIG with this selection of delicious treats – including choc corn, phizzy pig tails and a giant chocolate coin – packed inside a plush Percy-shaped backpack”

Baking gift bag

“DELIGHT baking-mad piglets with everything they need to whip up their very own Percy Pig vanilla cupcakes at home”

Percy Pig 30th birthday cushion

“Fans of Percy can SNUGGLE UP with this adorable cushion embroidered with their favourite pig’s cheeky snout. It gets bonus points for its softness”

Flower gift bag

“Say it with FLOWERS. This bright gift bag launches in early July and includes a Percy-themed bouquet of delicate pink chrysanthemums and roses”

Letterbox gift

“Send them something SPECIAL with this clever present, which fits straight through the letterbox and will have them beaming from snout to trotter”

Words: Emily Sutherland