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here.Our founders were an ingenious mix: biotech scientists and industry-leading stylists who were fed up with the limitations of conventional products. Together, they started a revolution in haircare with patented technology originating from MIT. 20 patents later, with 150+ awards, we continue solving the toughest problems in haircare. From our best-selling PhD Dry Shampoo that actually cleans hair, to our Full Thickening Mousse delivering thickness that lasts 5x longer, Living Proof will revolutionise your haircare routine.
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